June 7th, 2009 by StephenmRoblespw
It’s no secret that owning an Internet-based business catapults you into the global marketplace, with all the pros and cons that come with joining such a huge market. This means that a valid lead for an interested customer has become perhaps the hottest commodity on the web. Voice broadcasting via an autodialer can help you generate those leads.
Voice broadcasting at its core is simply an automated tool for replacing cold-calling as a sales technique. Using an autodialer, you upload your message to an 800 number, create a series of scripted FAQ responses to common customer questions, and then the voice broadcasting system broadcasts your message to thousands of leads at once. The call recipient can then listen to your message and even interact with your “virtual salesperson” by choosing numbered options on the phone keypad. The autodialer will detect which option was selected and play the appropriate message accordingly. At any point during the message, the potential customer has the option to request a personal call-back from you or one of your sales representatives.
The call-back option is important, because marketing research has discovered that prospective buyers need to be exposed to a sales message multiple times, and have their questions and concerns resolved, before they feel ready to commit. Keeping in touch with a prospective customer will help you develop a relationship. Professional salespeople know that customers want to feel that they have a relationship with their salesperson, that the salesperson understands them and can anticipate their needs and preferences. Business owners who use autodialers paired with autoresponder systems report that they often hear back from interested customers within minutes of broadcasting their message and that many of these contacts result in sales. It’s no wonder that a tool that can do all of this has been generating a lot of buzz!
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June 7th, 2009 by StephenmRoblespw
It sounds like a dream come true. Record a message, broadcast to your leads, and customers will call you, ready to buy your product. The iBuzzPro software system, like other web-based voice broadcasting applications, is an extremely powerful marketing and sales tool. The key word in the phrase “sales tool” is definitely “sales.” The software allows you to automate the process of cold calling, but all of the best practices for customer interaction still apply. As a matter of fact, creating a message script for an automatic voice broadcaster can be more challenging than traditional phone marketing. When using an application like the iBuzzPro software system, you don’t have the opportunity to interact with a customer, ask them questions to discover their needs and readiness to buy, overcome objections, and close the sale. All you can do is deliver your best pitch, and wait to see if there are any takers.
Since you get one chance to get your message across, you have to make it your best effort. When you craft a message for use with the iBuzzPro software system, think about your passion. You started your business for a reason. What was that reason? Maybe you had a problem, and discovered a product that solved it. Then, imagine your ideal customer – a person who, like you, has a pressing need for what your business can offer them. Visualize this person sitting in your living room, in a casual, friendly setting. What do you say to them? Creating your message is just a matter of telling your ideal customer, in one or two sentences, why you feel strongly that you can help them. If you care about people, and value what your business does for customers, the call recipient will hear that in your voice, and they will respond. The iBuzzPro software system is only a tool. The trick is using the right tools to connect people with needs to businesses with answers.
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